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As part of McAllen Public Library's Marketing Department and Social Media Team, Priscilla Celina Suarez has an opportunity to engage with the library system's three branches and all public service departments to market over 1,000 programming events (yearly) and monthly marketing campaigns promoting library services and resources.
From using graphic design to create engaging content and analyzing data/statistics for infographics to curating content for the library’s social media platforms and occasionally playing photographer, she knows first-hand how challenging it is to keep up with and identify the latest trends and best practices in marketing and public relations.
In April 2019, McAllen Public Library was awarded the Texas Library Association’s Branding Iron Award for the re-branding of the South Texas Book Festival.